“Shareability is the degree to which you want someone else to have the same response to a thing that you had. One company that understands this point is Apple. They don’t just make things that you want to have; they make things you want others to have too. Ditto for Nintendo, particularly with the Wii. And the real kicker is that their stuff is particularly easy for other people to experience, because it’s easier to use in the first place. So, it’s an easy decision to share it.”
